Are you sending out proposals and you aren’t sure if they are being opened?
Ever wish you could know that your messages were getting through to that important client or VP in your organization?
I have been using an interesting new email tracking tool called Signals. It notifies you when people open your emails, and Signals lets you know when leads are visiting your website links. The stats from Signals can also be setup to sync to SalesForce in the background. Personally, I don’t use SalesForce, but if you do Signals might be more interesting to you. Signals has been very useful to me.
Your Mileage May Vary, but for me this is a great tracking tool for project management, the sales process and plain ol’ C.Y.A.
Signals has been great for understanding the level of engagement of specific clients. I can tell if they REALLY haven’t read that email or opened that link to the proposals or if they are blowing smoke because they aren’t yet ready to forward.
As a Project Manager, I am using this email tracking tool to determine the communication styles and patterns of those involved with the project. Using this tool I can infer patterns that almost inform me what days and times of the day are less crazy and are most likely to illicit a response. (On Tuesdays, Joe opens my messages by 8:am, and replies almost immediately, but on Wednesdays he doesn’t open them until after 10:am and doesn’t respond until later in the day.) It is like having search engine analytics for your email inbox. Or even SEO for digital communications. Your Mileage May Vary, but for me this is a great tool for project management, the sales process, and plain ol’ C.Y.A. .
You can sign up for a limited, free account that allows you to mess around without needing a credit card or have charges building up on you. Later you can decide to upgrade for more notifications and additional features.
Let me know what you think of it and how you use it in your communications with others.
Product Development Manager